About Us

We’re a team of passionate people who truly care about every single bride who walks through our doors. We love what we do - helping brides find their dress is the happiest job in the world - and we’re so grateful to be part of your wedding journey.

Our Story

Senti Bridal was created with one simple belief: finding your wedding dress should feel just as special as the day you wear it.

We originally opened our doors in 2014 as Your Wedding Shop. Then in 2024, we began a new chapter - reimagining what the bridal experience could feel like here in the West Midlands.

After getting married herself, our owner Shel was honestly surprised by her own dress-shopping experience. Pushy sales tactics, overpriced gowns, shops more focused on awards than brides, and a lack of styles that truly felt inclusive for curvier brides - it just didn’t feel right. Already working in the bridal industry, Shel knew there was a better way. She dreamed of owning a shop that put brides first, a space where you feel listened to, supported, and celebrated for exactly who you are.

What started as a love for bridal fashion quickly became something much more meaningful. Today, Senti Bridal is a place where brides can relax, feel at ease, and enjoy every moment of finding the one. From the second you walk through our doors, our focus is on creating an experience that feels personal, joyful, and pressure-free, because this isn’t about us, it’s about you and your wedding story.

We take the time to really listen, guide you honestly, and cheer you on as you find the dress that feels right. Being part of such an important moment in your life is something we never take for granted, it truly is the happiest job in the world, and we’re so grateful to be part of your journey.

At Senti Bridal, it’s not just about beautiful dresses (although we do have plenty of those). It’s about connection, confidence, and creating a moment you’ll remember forever.

A Note From
Shel
Owner

From Me To You...

If you’re here, you’re probably feeling a mix of excitement and “oh wow, this suddenly feels like a lot.” And honestly? That’s completely normal.

Dress shopping can be emotional in ways you don’t expect. One minute you’re excited, the next you’re overthinking everything - how you look, what suits you, what everyone else will think. I’ve been there, and I promise you’re not alone in those feelings.

When you come to Senti Bridal, I just want you to feel comfortable. There’s no pressure to have a “moment,” and you don’t need to walk in knowing exactly what you want. I’ll guide you, keep things focused, and help you tune into what really matters - how you feel in the dress.

The right dress isn’t about trends or rules. It’s the one that makes you feel like you - confident, comfortable, and quietly sure.

Bride to bride, you deserve a dress-shopping experience that feels supportive, honest, and genuinely enjoyable. I can’t wait to meet you and be part of such a special moment in your journey.

Love, Shel 🤍

The Dream Team...

Good vibes, great dresses, and a team who’s fully in your corner. We’re here to make finding your dress feel exciting, not overwhelming.

Shel, Owner.

"I am obsessed with all things wedding! It's all about love and starting a new adventure together. And let's be real, helping brides find the perfect dress that makes them feel like a total queen is the icing on the cake!"

Gill, Senior Bridal Stylist

"I am known as the fairy godmother of bridal. For the past ten years, I've absolutely loved styling brides and helping them discover the perfect silhouette that brings their vision to life! It truly is the best feeling!"

Rachel, Bridal Stylist

"Being a part of a bride's journey from the beginning and giving them an experience that empowers them to feel beautiful, confident and above all else, a boss bride is the best...I love my job."